21 Ways to Take 21 Listings This Winter - Part Three

In today’s episode of the Live Unreal w/Glover U Podcast, we conclude our series on 21 ways to take 21 listings next year and beyond. Jeff goes over 16 more methods and tactics to increase your listings, ways to expand your market share, and methods to create new sources of business. 

Some of the shifts and tweaks we need to make are in our scripts and messaging, the marketing channels we use, and involve increasing our visibility both online and offline in our markets. Jeff shares with us the activities that must be a part of our businesses in 2022 if we want to meet our goals. 

You’ll also learn:

• Why you need to introduce yourself in every single video you put out
• What to do if your neighborhood already has a Facebook group
• Why the loyalty of our database is diminishing and what we can do
• How to refresh our client presentation materials

 

Quotes

7 days after taking a listing their confidence in us starts to go down, so we have to get the referral early on. -Jeff Glover 

Talk about where they are going, not the process of listing in your scripts. -Jeff Glover

People have short memories and their motivations change. -Jeff Glover

 

Key Points 

1. Identify an area that’s no more than $100k over and $100k under the average sales price to get more business out of it. The average consumer in that farm responds better to cold advertising than someone in a high end/luxury market where relationships have already been forged. 
2. Promoting buyer success stories on social media can actually help us get more listings. If we show how we saved buyers time, money, and helped them get their offer accepted with multiple offers, it shows our ability to solve problems. 
3. Many agents refuse to work with referral sites like Homelight, but if we can pay a fellow agent for a referral, we might as well pay one of these institutions. They are already spending the money to get in front of sellers, and we can take advantage of that and turn it into a source of business for ourselves.