4 Essential Components of Database Marketing - Part 1

In today’s episode of the podcast, Director of Operations at Live Unreal Companies, Taylor Kerrigan is going to share the 4 essential aspects of effective database marketing we’ve been implementing in our own real estate business, plus a surprise bonus 5th component. 

 

In this highly competitive market where buyers and sellers are hard to come by and the cost of generating and converting leads is outrageous, our best bet is investing in the relationships we already have, and making sure we stay top of mind with them. 

 

You’ll learn how to stay in front of people, exactly what we need to say, and all the channels we need to be investing time and effort in if we want to have an easier time converting more business this year. 

 

We also discussed;

• How to track your past clients effectively 
• Why we need two have two different databases 
• How we went from generating 17% to 52% from our database 
• What we need to be doing and saying on social media to nurture our databases

 

Key Points 

1. In a market like the one we’re in right now, buyers and sellers are hard to come by and there’s more competition, and the cost of buyer leads is outrageous, your best opportunity is converting a client through your database. 

 

2. We call our clients twice a year to invite them to our events, but holidays are also important. Thanksgiving is a great time to reach out to them because it’s the kickoff of the holiday season. They’re going to be around family and friends and the topic of real estate will likely come up. 

 

3. There are many ways we can use social media to add value to our exchange database including;

• Creating a Very Important Client group 
• Paying attention to what they’re doing to send them relevant gifts 
• Market updates 
• Using it as a referral platform for contractors and vendors homeowners need 
• Getting known in your community group