5 Essential Components of Database Marketing - Part 2

In today’s episode of the podcast, Director of Operations at Live Unreal Companies, Taylor Kerrigan continues sharing the 5 essential aspects of an effective database marketing plan. 

 

The whole goal of this plan is to stay top of mind with the people who already know, like or trust you, and being of contribution, which will make it easier to generate leads in this market. 

 

In this part, Taylor shares in detail what you need to be doing with mail, email and client events. She’ll also tell you what you need to say, and what you need to send at different points in the year. 

 

You’ll also learn;

• Email blasts that people will actually open 
• The quickest and cheapest way to double your database
• How to repurpose your content across platforms 
• The best times of the year to host client events 
• How to structure the letters you send to your database 

 

Key Points 

1. Out of your past client and sphere database, identify the top 10-20% and do something consistently to show them your appreciation. You can choose the criteria for who those top clients are - it could be who refers you the most, the clients with the largest sales, or the clients who have done the most deals with you.
2. Never do a market update email, no one wants to open something that’s really salesy. Your open rates are going to skyrocket when you start coming from contribution. Look for upcoming events in your market, and put that in your emails.
3. Make sure whatever event you choose to do is one that allows clients to spend a good amount of time with you. A pie giveaway event will probably only get you 5 minutes tops - they’ll pick up the pie and drive away. You want to host something they can spend up to 90 minutes at.