5 Reasons Why Listing Mastery this Summer is Critical

In today’s episode of the Live UNREAL w/Glover U Podcast, Jeff shares the key to increasing your production without doubling your work: choosing to work with sellers. 

There’s a ton of talk in real estate about listings being down, and while you could step away from listings, this is the perfect time to go after them. Jeff will teach you why the path of most resistance is the path to more freedom. 

You’ll also learn: 

• The difference between being an employer and an employee
• Why it’s always necessary to master scripts
• Why sellers are easier than buyers  

 

Quotes 

When listings are down, there’s more opportunity to get more of them. -Jeff Glover 

 

Key Points 

1. If everyone is buying into the idea that listings are tough, the average agent will shift away from them. This means there’s more opportunity going around for the people who choose to stick with listings. 
2. Many agents think that scripts are no longer necessary because tech, automation, and social media can do the heavy lifting. But, as long as there are in-person listings and buyer presentations (or Zoom presentations), you’re going to have to master what you say.