7 Most Common Marketing Pitfalls & How to Avoid Them - Part Two

In today’s episode of the Live UNREAL w/Glover U Podcast, Jeff concludes our two-part series on the 7 most common marketing mistakes real estate agents make, and the simple tweaks needed to correct them. 

Through our own experience of over a decade of implementing marketing strategies and tactics, we’ve been able to learn some valuable lessons. Ultimately, we must keep evolving our marketing approaches to keep up with the industry and the consumer’s expectations. Jeff shares new ways to build your database, and how to get better results by simplifying your efforts. 

You’ll also learn:

• The little things that add up to you dominating a space in your market
• Why the most successful agents swear by client events  
• How social media has evolved and the ways we can adapt to it
• The latest and greatest social media strategies for listing agents 

 

Quotes 

Whenever you think of marketing mediums, think of the categories that you could own -Jeff Glover  

More touch points to your market is better than fewer touch points to more people. -Jeff Glover  

If you’re not treating your Facebook personal profile as a database, you’re going to miss out on opportunities. -Jeff Glover 

 

Key Points 

1. A good marketing piece won’t come out and necessarily ask for business. It will communicate a message that makes someone reach out, because of the value it adds and the problem it solves.  
2. Don’t take on your marketing efforts alone. A professional in the marketing field should have a different, fresh perspective on what you’re trying to achieve and they should be more than someone who just creates pretty graphics. They should be responsible for executing your marketing strategy from top to bottom with results that can be measured and then duplicated.
3. Instead of marketing to everyone, target by location, age, income, and interests -  narrow your target market and advertise directly to them. The more competition there is in your market, the more important it is to narrow your focus.