Becoming a Marketing-Based Agent: Easy, Low Cost, Lead Gen Strategies

In today’s episode, Jeff is joined on stage by Taylor Kerrigan, Operations Manager for all of the Live Unreal companies, to talk all about easy marketing strategies you can implement into your business. Taylor has been at the helm of JGA’s lead generation strategies, so she shares with us today how to actually execute them. We dig deep into the behind-the-scenes of the work we’ve done with our marketing, social media, and database.

This episode is a crucial one, as you will learn how to improve your marketing and lead generation without spending a lot of money. 

We also discussed:

• How to build and grow a neighborhood Facebook group
• How to make a strong and lasting impression at client events
• The biggest mistake agents make when it comes to their database
• How to milk your client events weeks or even months later

 

Quotes 

Your marketing is only as good as your customer service. -Taylor Kerrigan  

 

Key Points 

1. Starting a neighborhood Facebook group positions you as the resource for your clients, and it allows you to put your supporters in one place. Instead of letting clients ask other people for referrals, a Facebook group allows you to get in front of them first. 
2. Provide an incentive for your past clients to join your Facebook group. JGA did a photo shoot for clients that they could only book and access through the group. These are some of the clever ways to grow the group.
3. Your marketing is only as good as your online presence, and part of your online presence is having positive reviews. Provide an incentive for your clients to give reviews, and even if it feels like a lot of money and effort to get them, think about the business you might lose if someone Googles you and you have no reviews.