Best Practices for Hosting Client Events: Win Real Estate Referrals For Life

In today’s episode of Live UNREAL, we’re diving into hosting client events at a high level, and sharing what we’re doing to create great experiences for people, and turn these events into a solid source of transactions for years.

 

Hosting a great client event isn’t just about planning a great party - there needs to be an intentional strategy behind it. Today, our director of operations, Taylor Kerrigan shares 7 things you need to consider to host the kind of event people want to be invited to every single year. She’ll also share why there’s a lot more to the event than the actual day itself. These are the absolute must-dos before, during and after the event to get the most ROI. 

 

Whether you want to host a small gathering or a larger event with hundreds of people, you will learn exactly what it takes to do it well, whatever market you’re in. 

 

We also discussed;

• The best times in the year to host your events and why
• When to start building excitement and how to create FOMO 
• How to extend the lifespan of your events 
• How to make our events amazing and keep people there 

Quotes 

 

Make sure you’re reaching out far enough in advance, multiple times in advance and don’t be afraid of over-inviting because of the no-show rate. -Taylor Kerrigan 

 

Key Points 

 

1. Always include extra tickets in the invite so people can bring their friends along. It’s a quick and easy way to double your database, and a chance for your clients to pre-sell you to those people which makes them more likely to refer you or want to work with you. 

 

2. Why invite only a fraction of your database when it’s such a great opportunity to contact everyone? Regardless of the style of the event or the fact that you have many events during the year, invite everyone. People may not go to all the events, but if you invite them, it still gives you a reason to reach out and talk to them. 

 

3. Make sure you promote a hashtag for your event. It allows you to get exposed to the social networks of your attendees and it also gives you a library of photos you can post afterwards. Make sure the hashtag you use has your real estate name in it.