Best Real Estate Agent Attraction & Recruiting Strategies

In today’s episode of the podcast, we’re diving into the latest and greatest agent recruitment strategies to help you build a solid team. As the market continues to change, this is actually going to be the golden age of recruiting opportunities - but how do we attract the best people into our world? 

 

Recruiting is a sales process, but it’s not the same as a listing presentation. In many cases, a top real estate agent isn’t even thinking about leaving their brokerage. We have to point out a pain they don’t even know they have, and then show that we’re the solution. 

 

Jeff is joined by Coach Matt Sutter to share how to become a great recruiter and how to create a bigger pool of talented agents.

 

We also discussed;

• Why we end up with non-performing agents
• Why leads shouldn’t be your number 1 value proposition
• 5 surefire agent attraction strategies  
• How to use our allied resources to identify who to recruit 

 

Key Points 

 

1. This current market will create a ton of movement. In a space where less buyers are buying and less sellers are selling, many agents are a flight risk, and we’re going to see a lot of them flee the industry. Even experienced agents are going to be willing to make the move to a team because they need help navigating the challenges of this market. 

 

2. Commit to teaching in your marketplace. Most people think that sharing all we’re doing is giving information to our competitors, but the “shock and awe approach” actually shows people they can do better by joining us. It also lowers people’s resistance to us, and gets them open to working with us in some capacity. 

 

3. If we want to attract top agents, we have to speak the language of real estate. We can’t just say our team is great, we actually have to show them with the numbers. Remember agents have lots of options of places they can go, and we have to show them with empirical data that we’re the ones that can get them to their desired destination the fastest.