Double Down on Your Database and Grow Your Business Through the Shift: Interview With Kaleo Kina

In today’s episode of the Live UNREAL Podcast, Jeff Glover spoke to panelist Kaleo Kina, a master marketeer from Virginia Beach. After serving eight years in the Navy, Kaleo started his career in real estate and has been absolutely crushing it. 

Despite the market shit, Kaleo’s team keeps on doing more inventory each year. According to Kaleo, his secret to success is pivoting to the changes of his market. His team is never stagnant but always consistent in trying to maximize their client experiences. 

Find out how to become a better marketer, handle this market shift, and grow your database in today’s live episode of the Glover U podcast. 

We also discussed;

• Getting the most out of every interaction
• The value of face-to-face 
• Client events and giveaways
• Much more!

Quotes

“The most valuable touches are face-to-face and voice-to-voice.”

Key Points 

1. To thrive in this shifting market, you need to adapt to the environment. Relying on what worked for you during the crazy pandemic market won’t work anymore. 

2. You can use smaller gifts and giveaways as a reason to reach out to your database. For example, giving away Bass Pro Shop gift cards on Father’s Day is a great way to get in touch with local families. 

3. Automation is a great foundation for your database marketing plan, but ultimately, face-to-face touches are more valuable than generic materials. This is the best way to get clients to feel like they know, like, and trust you.