How To Average 50 Listings Every Month: Jeff Glover’s Proven Formula

In today’s episode of the podcast, we’re sharing how to average 50 listings a month in 13 steps. 50 listings a month may not be a realistic number for one person, but with 3 or 4 people on your team, you can close this number very efficiently. But even if you’re a solo agent, these strategies will still increase your listings to up to 10 a month. 

 

There are so many changes taking place in the market right now, and the more you can fine tune your listing skills, the better prepared you’re going to be for the moment the market softens. Jeff Glover will share all the things you should be paying attention to, improving, optimizing and adding to your lead generation, conversions, listing presentations and more. 

 

We also discussed;

• How to be better prepared for an appointment by drawing out an objection in advance 
• How to make 125 contacts a day
• What your listing appointments materials should include 
• Why we must master every objection we might receive 
• The key to getting more listings from Facebook and Instagram 

 

Key Points 

 

Sources of sellers used by JGA today 

• database 
• internet leads 
• expired listings 
• hybrid farming
• circle prospecting 
• social media 
• purchased leads 
• mass advertising and reputation
• open houses 
• referral sites
• agent-to-agent referrals  
• online reviews
  
  1. Once the appointment is set, you must use a pre-qualification script, especially in this new market. Before, the seller could tell us any price and we knew the home would sell. Now that the market is softening, sellers are going to be more critical of agents, and you have to fine tune every aspect of your seller-facing marketing and presentation.
  
  2. Most listings are won and lost based on how well you handle price and the conversation around reductions. In the market we’re headed into, your ability to future-pace a price reduction will bring your clients closer to the result they want.