How to Master New Construction & Add it As a New Source of Real Estate Business

In today’s episode of the Live UNREAL Podcast, we are concluding our Sizzlin’ Summer Webinars with a special focus on a niche that many agents overlook - new construction. In our business planning, we often talk about adding new business sources to what you’re already doing, and new construction should be on that list. 

 

Up to ⅓ of homes in America are new builds, many customers would rather buy something turnkey and now that the market is softening, builders will be champing at the bit to get represented by an agent. It’s a niche that not many people understand or work, so you can set yourself apart very quickly. 

 

Jeff is joined by Matt Marsoupian, an agent and coach with a lot of expertise in new construction, and they’ll share what agents need to know to successfully add this niche to their business, and what builders are looking for in this market. 

We also discussed;

• The different types of builders and ways to work with them 
• Why we should always mention new construction to buyers (even if they say they want an existing home)
• How to get an in-depth understanding of new builds and their features 
• How to set yourself apart from other agents working new construction 

Key Points 

 

1. There are many factors driving the growth of new constructions. There’s already a shortage of homes for sale nationwide and new builds are the remedy. Post-covid migration patterns are fueling new constructions, and millennials who are in their peak buying years prefer brand new homes.  

 

2. Most builders aren’t great marketers, it’s not in their wheelhouse. As real estate agents, this is a space we can step into to provide value. In the same way that we show sellers all the ways we will market their homes, we can do the same. We can offer to show up with a photographer and videographer to showcase the property, post on social media, and get more eyes on it. 

3. If we want to have success with new construction, we have to be proactive and know what’s going on in the market. You can do this by attending city planning meetings, keeping track of who is buying land and looking on sites like newhomesource.com to know the projects coming down the pipeline.