Industry CEOs on the Future of Real Estate

In today’s episode of the Live UNREAL w/Glover U Podcast, we are joined by a brilliant panel of leaders in real estate and banking: Keller Williams' President Marc King, Berkshire Hathaway Home Services’ Steven Fase II, eXp Realty’s CEO Jason Gesing, and Sandro DiNello, CEO of Flagstar Bank.

These industry insiders are perched in different areas of real estate, and each bring an insightful, high-level perspective about the market and where they see it going. 

The panelists share what they are paying attention to, and recommend strategies for agents to stay ahead of the game and win in different market conditions.

You’ll also learn:

• Relationship vs. technology 
• How agents can compete at a higher level
• What our experts think about Zillow and its relationship with the industry

 

Quotes 

No matter how easy the communication is and how great the tech is, even among Gen-Z and millennials, they still want an agent and that’s going to continue to be true. -Jason Gesing 

Realtors who have strong relationships shouldn’t be worried about technology. -Mark King 

We are only as good as the average among us in terms of our value to clients. -Mark King 

If the consumer thinks we’re the same, it’s a race to the bottom. -Steven Fase

 

Key Points 

1. There are always going to be ups and downs. Some are created by monetary policy and inflation and others aren’t. Agents need to be prepared for the worst thing that might happen. If it doesn’t happen, you’re way ahead of everyone else and if it does, you’ll survive. Every time there’s something difficult that creates an opportunity, take advantage of the uncertainties. There is a correction coming, but we don’t know how big it will be. The agents who prepare right now will win.
2. The migration to second home markets on a permanent basis is one of the biggest shifts in the market right now. The remote work trend is here to stay, and agents need to be positioning themselves to capture the opportunity.
3. If brokerages want to continue to be relevant, they need to start competing where Zillow is strong and that’s on search.