Jeff‘s Marketing Message Formula

In today’s episode of the Live UNREAL w/Glover U Podcast, Jeff takes us through the highly effective marketing message formula he has used since 2012. 

Whether you are writing copy, doing a Facebook Live, or running an ad on TV or radio, this formula is proven to work in different marketing scenarios and makes it easier to come up with what to say. 

You will learn how to use this marketing message formula and what it actually sounds like in different media forms.

You’ll also learn:

• The purpose of a call to action
• How to create multiple pieces of content from a Facebook Live
• Why it’s important to fine tune your marketing hook
• How to keep your branding consistent across all of your marketing messages 

 

Key Points 

1. Any time you want to get your point across and get someone to pay attention to something, you need to use a hook. It’s a statement designed to gain interest and leave someone hanging. 
2. Supporting information is a statement that supports or backs up your hook. It can be market stats or an experience you had. Make sure your testimonial matches whatever you included in your supporting message. 
3. Facebook Live is one of the most effective things you can do outside of Facebook groups because of the notifications people receive when you go live.