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Jeff Glover is the #1 producing real estate coach in North America, founder of Glover U real estate coaching and training, and leader of the #1 real estate team in his state. This podcast is designed to give real estate agents actionable insights and time tested, proven strategies for achieving massive growth. Learn and implement one new tactic from each episode and take one more step toward your unreal life.
Episodes

Thursday Sep 09, 2021
How to Build an Organization that No One Wants to Leave with Matt Sutter
Thursday Sep 09, 2021
Thursday Sep 09, 2021
In today's episode of the Live Unreal w/Glover U Podcast, we're bringing to a close our sizzlin' summer webinar series with a conversation between coach Matt Sutter and Jeff Glover. In it, they explain how to build an organization that no one wants to leave, with the exact recruiting scripts, methods, training, and environment you should be implementing in your business.
You will also learn:
- The ways in which the law of attraction plays a crucial part in bringing new agents onto your team
- The reason that you should be recruiting people to your vision instead of to you
- Why discovering how recruits think matters so much
- How committing to consistent one-on-ones can make a world of difference in retention
Quotes
People don’t care about you, they care about where they can get with you. -Matt Sutter
We can hire superstar talent but if we don’t put them in a growth environment, we’ll stagnate their success. -Matt Sutter
If you try and scale a business based on you, you create a bottleneck. -Matt Sutter
Key Points
How to create a perpetual recruiting machine
There are a lot of scripts and concepts around recruiting, but the first foundational piece is to actually be attracting and creating the culture other people want to be around. Once we have that, we can layer our skills, scripts, and value proposition on top.
Why recruiting should never be about us
People don’t care about our success, they care about the success they can have with us. When we’re going out and attracting others, we have to get good at talking about the success of other people in our organization.
How to identify talent and aptitude in an interview
- Are they accountable or have a victim mentality?
- Do they have clarity around priorities?
- Are they resourceful and learning-based?
- Do they have limiting beliefs?
- Can they overcome challenges?
- Can they be successful without us?
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