The 19 Truths of Real Estate that Will Lead to Your Unreal Life & Business

In today’s episode of the Live UNREAL w/Glover U Podcast, Jeff Glover will share some very important truths about the real estate business, building a solid foundation for the sales system that governs the JGA real estate business and the Glover U coaching organization. 

 

Before we get into every step of the sales system, it’s important that you know where each step comes from, why they matter, and how they set you up for success in today’s market. These are the things about real estate that are on our minds right now. They have been tried and tested through results, outcomes, and success stories. 

 

You’ll learn about the biggest disruptions we need to be paying attention to, and 19 truths about real estate that we have to implement in our lives and our businesses if we want to stay at the top of our game.

 

Jeff also discusses: 

• The biggest battle real estate agents are fighting right now 
• How to deal with the iBuyer conversation 
• Why we need to stop chasing magic pills and shiny objects 

 

Quotes 

If you want to succeed in 2021 and beyond, you have to focus on doing two things simultaneously  - growing the size of your database and adding more value. -Jeff Glover 

The ultimate skill in everything we do is sales. -Jeff Glover  

The best of the best in this industry have all identified one area that makes them and their business great. -Jeff Glover 

 

Key Points 

1. As much as technology is making our jobs more efficient, it’s driving a wedge between us and the relationships we have with our clients. 
2. Too many people chase recognition on its own, but the truth is, recognition is just part of the process. It will feel much better if it’s a byproduct of what you’ve done and not something that just chased. 

 

The Truths of Real Estate Today 

1. Spend less time researching models and systems, and more time picking one and sticking to it. 
2. Spend less time worrying about the brokerage battles and more time fighting the client value battle. 
3. Spend less time figuring out how technology can help you follow up with your clients so you don’t have to, and more time on your sales skills. 
4. Spend less time trying to figure out the fastest and best way to grow a team and more time leading by example so people will want to follow you. 
5. Spend less time making it all about you, and more time making it about your people. 
6. Spend less time chasing opportunities for yourself and more time creating opportunities for your people. 
7. Spend less time counting your GCI and sales volume, and more time calculating your profit and how much you’re saving.  
8. Spend less time trying to manage and fix people and more time hiring the right people. 
9. Spend less time with those that have never done, and more time with those that are doing.
10. Spend less time buying what everyone is trying to sell you and more time on selling yourself on what you know you need to do. 
11. Spend less time worrying about Zillow and ShowingTime and more time on how you can be irreplaceable to your clients.  
12. Spend more time asking yourself who you need to become and less time asking what shortcut you can take.  
13. Spend more time focusing on what your life would look like if you were financially sound and debt-free, and less time trying to make a quick buck on something that has nothing to do with the job of selling real estate.  
14. Spend more time focusing on what you want your life to look like in 5 years and make decisions based on that. Spend less time focusing on what your life is going to look like this year. 
15. Spend more time learning your business inside and out so you can recruit, train, and retain, and less time throwing money at problems and hoping someone else will do it for you.  
16. Spend less time worrying about what the general public and the industry thinks of you, and more time worrying about who you are, and how you show up to your loved ones and people who bring value to your life. 
17. Spend less time making it about yourself or your brand and more time making it about what you can actually do to help your clients, what your system is, and why people do business with you.  
18. Spend less time playing small or shrinking into spaces you’ve outgrown and more time auditing your circle to support you and your growth. 
19. Spend more time working on yourself and your business, and less time trying to fix or control external circumstances.