The Power of Persistence: Methods for Increasing Production | Connor Johnson | Glover U

For the latest episode of the Live Unreal Podcast, we are honored to have an exceptional guest with us today: Connor Johnson. As a tenacious agent, Connor has demonstrated his incredible ability to conquer challenges, even amid the hurdles of our current real estate market. Last year, he accomplished an impressive feat with 49 successful transactions, and this year, he's on track to close 75! How did he do it, and what major changes is he doing this year?

Today, Connor will be sharing with us his journey and revealing the strategies that propelled him to success. He will talk about how he has mastered the art of prospecting expired listings, leveraged the cumulative board to gain visual clarity of his goals and deficits, and adopted a well-defined business plan with clear and actionable steps. He’ll also discuss his recent venture into the world of social media, and how he successfully navigated this new territory to expand his reach and engage with his audience effectively.

Get ready to be inspired and gain invaluable insights. Whether you're a seasoned agent looking to elevate your business to new heights or a newcomer seeking the keys to success in the competitive real estate world, this episode is a must-listen!

We also discussed:

• The importance of treating the job as a business
• The benefits of having an annual, monthly, and weekly plan
• How he takes accountability 
• How following a script gives him an edge

Quote

“It’s one of the best lead sources now at this point.” - Connor Johnson, on expired listings

Key Points 

1. In today’s challenging market, it’s critical to treat the job as a business and to have clear plans if you want to succeed. Having a great personality and being professional won’t cut it anymore. 
2. Having a script and following it will help convince sellers to choose you over other agents.
3. Expired listings are one of the best lead sources right now and agents should be actively pursuing them.
4. Taking accountability for your deficits will put you closer to reaching your goals.
5. A cumulative board will help keep you constantly aware of your deficits.