The Value of Knowing Your Numbers, Ratios & Return on Investment

In today’s episode of the Live UNREAL w/Glover U Podcast, Jeff is joined by founder and CEO of real estate growth automation platform Sisu, Brian Charlesworth. A lot of agents are looking for a solution for tracking their numbers, and knowing where to invest their time and money in their businesses. 

Sisu is the real estate industry’s first one-stop solution for everything an agent needs to run a business backed by systems. It allows an agent to go from salesperson to business leader. 

There’s a reason why Sisu has taken our industry by storm. Agents who use the platform have doubled their business every single year, and they have real clarity on what drives growth and success. Whether you’re a solo agent, an agent on a team, or a team leader, having automation in your business will make a huge impact on your results. 

Brian Charlesworth will share the story of Sisu, what makes it so unique and why it’s the perfect tool for any real estate salesperson who wants to run a real business. 

We also discussed; 

• Why tracking our numbers makes us better leaders 
• How a system like Sisu benefits our team culture 
• How Sisu integrates with all the CRMs in real estate 

Quotes 

Agents can double their production just by tracking their numbers accurately and effectively. -Brian Charlesworth 

With a system like Sisu, you can actually run your team like a business instead of managing it on emotion.  -Brian Charlesworth 

 

Key Points 

1. If we’re not tracking our numbers actively and effectively, we’ll end up guessing, and we’ll never have any real clarity on what’s actually happening in the business. Without clarity, it’s hard to sustain growth. 

2. When you track your numbers and put a magnifying glass on your business, you learn what you need to work on, what needs to be improved, and what you need to eliminate. 

3. Tracking your numbers doesn’t just show you what you need to improve, it also sheds light on what you need to double down on. Many agents have successful businesses without knowing how they got there. Sisu highlights your strengths so that you know what to invest more time and energy in.