Today’s Lead Gen Skills & Strategies 2: Database Marketing & More

In today’s episode of the podcast, we’re picking up from where we left off last week - talking about the key skills an agent needs to thrive in today’s real estate landscape. 

 

Previously, we talked about social media and digital marketing, and today we’re going to conclude that, and then talk about database marketing strategies, and how to build a personality-driven, prospecting-based and marketing-enhanced lead generation strategy. 

 

Jeff will share all the key pieces agents need to be focused on and optimize to get more business, and create a huge pipeline of business for years to come. 

 

We also discussed;

• How much time we should dedicate to our social media marketing 
• The 4 databases every agent needs to have in 2022 + 1 bonus database we can leverage to add more deals 
• How to run a referral campaign to past clients 

 

Quotes 

Make a decision going forward to have a personality driven, prospecting-based and marketing-enhanced lead generation strategy. -Jeff Glover 

 

Key Points 

1. Google screened ads are now appearing ahead of PPC ads in the Google search, and by putting a bit of money behind these ads, you can generate some of the highest quality leads right now because you know that they are highly motivated to hire an agent. 

2. The people in our databases are being bombarded by so many other options, and we should be concerned about the loyalty of the consumers in your database. We have to assume that we’re going to lose people from our database, so whatever plan we put in place has to add new people while also retaining the people we can keep.  

3. If you live in a market people frequently move to, it’s worth considering building up your agent referral network. Instead of clamoring for referrals in Facebook groups, connect with agents in other markets and add value to them. Treat agent referrals like a marketing channel in its own right.