Today’s Real Estate Social Media Strategies to Win More Business & Close More Sales

In today’s episode, we’re bringing you the latest and greatest social media strategies and tactics to help you get more clients and add value to your marketplace. Social media isn’t a distraction these days, it’s the medium consumers are using to self-educate before they make a big decision, like hiring an agent. Social media platforms are the vehicles we can use to make money, and the better we get at appealing to the algorithms, the more business we can attract. 

Jeff is joined by the co-leader of Ohio’s number 1 sales team and our resident marketing guru, Greg Erlanger. He tells us how to build a solid marketing-based real estate business and win the opportunity to get to the kitchen table. You’ll learn how to get organized, build a plan, and implement successful tactics. How do you create a cadence of providing great, valuable content that solves problems and is also infotaining to the audience? You’ll find out all this and more in this episode. 

You’ll also learn: 

• How to create a good mix of education, motivation, and trust-building in your content 
• Why testimonials are out and what to focus on instead
• How to get people in your funnel and take care of them once they're there
• The power of tailoring your content to each social media platform

 

Quotes 

The way the consumer receives information is what has made social media a value-add marketing tool instead of a distraction. -Greg Erlanger  

Social media isn’t “look at me,” it’s “I see you.” -Greg Erlanger  

 

Key Points 

1. You can be a personality-based, prospecting-based, or marketing-based real estate agent, but whatever you choose, social media can enhance your efforts and have business chasing you instead of you chasing business. 
2. If you’re not tapping into the brand equity that you already have through the NAR, your brokerage or your team, you’re missing a huge opportunity to add to your credibility. These brands have years of authority and you can lean into it to make your personal brand stronger.
3. If you’re creating graphics in Canva, don’t directly export them to your personal Facebook page. Social media algorithms identify these exports as marketing materials, and they will suppress them.