Top Producer Panel Part I: Differentiators - Becoming The Subject Matter Expert & Tricking The Social Media Algorithm

In today’s episode of the podcast, we’re going to talk about what it takes to differentiate yourself in the real estate landscape. Jeff is joined on stage by an agent who got licensed in 2020 and sold 15 homes in 30 days, and a broker who has mastered Facebook’s algorithms. 

 

Russell Vinson and Therese Anthonelli share the strategies they are using to stand out and win business in a highly competitive market. You’ll learn one way to position yourself as a true subject matter expert, and how to use social media to your advantage. 

 

We also discussed;

• Why knowledge of product makes you a better salesperson 
• How to put yourself on the map by marketing other agents’ listings 
• Why we shouldn’t negate Zillow as a credibility marker 

Quotes 

Anytime you negate anything related to Zillow, you’re actually losing credibility with your clients. -Jeff Glover  

 

If I wanted to put myself on the map and gain any type of awareness, I needed to be different. -Therese Anthonelli 

 

Key Points 

1. One of the things that make us stronger as salespeople is knowing as much as possible about the product we’re selling. If you know the different structural aspects of a home, it’s something you can add to our value proposition. There’s an easy way to do this - bring in a home inspector to take you through every line item, and learn what needs to be fixed and how much it will cost. 

2. In order to differentiate ourselves, we have to stay current in terms of knowledge and marketing. It’s really easy to become complacent in what we know and what we’re currently doing, but that makes it really easy for other agents to replace us. If you’ve made the decision to be an agent and to lead others, you have to stay on top of what's happening.