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Jeff Glover is the #1 producing real estate coach in North America, founder of Glover U real estate coaching and training, and leader of the #1 real estate team in his state. This podcast is designed to give real estate agents actionable insights and time tested, proven strategies for achieving massive growth. Learn and implement one new tactic from each episode and take one more step toward your unreal life.
Episodes

Wednesday Sep 15, 2021
Wednesday Sep 15, 2021
In today’s episode of the Live UNREAL w/Glover U Podcast, we are joined by a panel of three agents who are killing it in their listing-based businesses. Terri Fenelon, James Hern, and Renee White share with Jeff Glover what they are doing to succeed at such a high level, along with tactics agents can implement in their own businesses.
We’re highlighting listings-based, listings-focused agents who are doing amazing things in their own markets, and running really great sales operations. You’ll learn the power of focusing on luxury, using events to add value and generate leads, and how to gain market share.
You’ll also learn:
- The strategy that will allow you to go from showing assistant to buyers’ agent to listing agent in only three years
- How to break into luxury real estate
- Ways to add value to your database and how to get listing leads from it
- How to grow your market share
Quotes
Every time you tell someone something you’re going to do, it’s another layer of accountability. -Jeff Glover
If you want to break into luxury, know the product. -Terri Fenelon
There’s nothing more important than the people you’ve already done business with, the people who already know, like, and trust you. -James Hern
You can build a big listing business by letting go of buyers. -Jeff Glover
Key Points
How Terri Fenelon uses postcards to dominate her neighborhood
Just listed and just sold postcards are not effective unless it’s a repeat pattern. Terri Fenelon is constantly blanketing her neighborhood with postcards, and she is succeeding because she is consistent.
Turning client events into a lead source
James Hern’s team generates up to 90 leads and 25 transactions from client events. He believes that the invitation is the most powerful piece of this strategy because it makes people feel honored and valued, and often that’s enough for them to refer you.
How to grow your market share by adding value
Renee White is focused on adding so much value to her local market that it makes it easy for her to make an ask. With a GCI of over $150 million on 200 units, it’s clear that she has a ridiculously high market share, driven by value-add strategies.
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