Live UNREAL with Glover U

What’s the secret to growing your business through word of mouth in today’s market? In Part 1 of this keynote session from the 2022 Live Unreal Retreat in Traverse City, internationally recognized marketing expert Jay Baer breaks down the proven strategies behind customer experience, referrals, and organic business growth.

Jay Baer is a New York Times bestselling author, Hall of Fame keynote speaker, and business growth consultant who has advised more than 700 brands including Nike, Salesforce, and Oracle. In this powerful keynote presentation, Jay explains how businesses can create consistent referral opportunities by building intentional customer experiences that naturally generate conversations.

In Part 1, Jay covers:

• The difference between proactive vs. reactive word of mouth
• Why most businesses misunderstand referrals and customer advocacy
• His step-by-step recipe for creating proactive word of mouth
• How “Talk Triggers” help businesses stand out in crowded markets
• The 4 requirements every successful Talk Trigger must have
• Customer experience strategies that drive repeat business and referrals

If you want to grow your real estate business, brand, or company through authentic marketing and customer experience, this episode delivers actionable insights you can apply immediately.

In this powerful 1-on-1 interview from the 2026 Live Unreal Summit in Phoenix, Jeff Glover sits down with top-producing real estate agent and team leader Jennifer Skulley to break down the mindset, systems, and culture behind her explosive growth.

With over 22 years in the real estate industry, Jennifer leads a high-performing team at the Glover Agency out of Fenton, Michigan. Her results speak for themselves—growing from 78 units and $21.6M in 2024 to an impressive 145 units and $47.5M in 2025.

In this conversation, Jennifer shares:

• The key drivers behind her team’s rapid growth and success
• How she built a culture agents genuinely want to be part of
• Her transition from solo producer to successful team leader
• The strategies she used to recruit, train, and scale her team
• The importance of community and the unique ways her team connects in Fenton

Jennifer also opens up about the personal challenges that shaped her journey—including the loss of her son and going through a divorce—and how she found the strength to keep moving forward, one step at a time.

This is more than a real estate interview—it’s a masterclass in leadership, resilience, and building a business that lasts.

👉 Whether you're a real estate agent, team leader, or entrepreneur, this episode is packed with actionable insights and inspiration to help you grow.

In this live interview from the 2026 Live Unreal Summit, Jeff Glover sits down with Nashville real estate agent Jessica Warner and her Glover U coach, Jacqui Bowman, to unpack the strategies, mindset shifts, and coaching that helped Jessica level up her business in a big way.

In 2024, Jessica closed 37 units totaling $20.4M in volume. Just one year later, she scaled to 51 units and $22.7M in 2025—and in this conversation, she breaks down exactly what changed.

Jessica shares her journey into real estate, what she did before the industry, and how her mindset evolved as she grew. She dives deep into the impact of having a coach, how she got involved with Glover U, and why 1-on-1 coaching became a game changer for her business.

You’ll also hear the specific actions she took to create growth in 2025, including:

• Rebuilding and optimizing her real estate database
• Strengthening her messaging and client communication
• Developing a clearer, more focused business strategy
• Leveraging coaching for accountability and direction

Jacqui Bowman provides insight into Jessica’s transformation from a coaching perspective, while Jeff Glover helps connect the dots on what agents at any level can learn from her success.

If you’re a real estate agent looking to increase production, refine your systems, or break through to the next level, this episode is packed with practical takeaways you can apply immediately.

In Part 2 of this powerful keynote from the 2025 Live Unreal Retreat in Traverse City, world-renowned speaker and former sports agent Molly Fletcher builds on the foundation from Part 1 and dives deeper into the mindset and habits required to sustain peak performance.

Often called the “female Jerry Maguire” by CNN and ESPN, Molly Fletcher has represented elite names like Tom Izzo, Doc Rivers, and Erin Andrews—and in this continuation, she brings even more high-performance strategies to real estate professionals ready to level up.

Recorded live at the Live Unreal Retreat 2025, hosted by Jeff Glover in Traverse City, Michigan, this episode shifts from her early journey into actionable principles you can apply immediately in your business and life.

The Live Unreal Retreat is one of the nation’s premier listing-focused real estate conferences, attracting over 1,000 top-producing agents each year. Held at the Grand Traverse Resort and Spa, the event blends high-level training with networking and unforgettable experiences—from advanced strategy sessions to one-of-a-kind moments like sunset cruises and beach bonfires.

If you’re ready to take the next step beyond mindset and into execution, this episode will push you to operate at a higher level and turn ambition into results.

In Part 1 of this powerful keynote from the 2025 Live Unreal Retreat in Traverse City, world-renowned speaker and former sports agent Molly Fletcher shares the mindset strategies that helped her rise to the top of one of the most competitive industries in the world.

Often called the “female Jerry Maguire” by CNN and ESPN, Molly Fletcher has represented elite names like Tom Izzo, Doc Rivers, and Erin Andrews—and in this session, she brings those same high-performance insights to real estate professionals looking to elevate their business.

Recorded live at the Live Unreal Retreat 2025, hosted by Jeff Glover in Traverse City, Michigan, this episode dives into Molly’s early life growing up in Lansing, her introduction to legendary motivator Zig Ziglar, and the defining moment when she met him at just 20 years old.

Molly unpacks how to:

• Tap into your inner drive and competitive edge

• Reframe obstacles as opportunities for growth

• Use curiosity as a catalyst for success

• Build a resilient, winning mindset in business and life

The Live Unreal Retreat is one of the nation’s premier listing-focused real estate conferences, attracting over 1,000 top-producing agents each year. Held at the Grand Traverse Resort and Spa, the event blends high-level training with networking and unique experiences—from strategy sessions on lead generation and AI tools to unforgettable moments like sunset cruises and beach bonfires.

Whether you're a real estate agent, entrepreneur, or someone looking for motivation to break through barriers, this episode will challenge you to think bigger, act bolder, and pursue “unreal” levels of success.

The market is changing, and if your agents don’t change with it, their production will drop.

In this short clip, Jeff Glover explains why broker/owners and team leaders need to rethink how they recruit producers and get agents into production faster in today’s market.

If you want to increase units, volume, and profitability as conditions shift, join us at LeadUp, April 1–3 at the Diplomat Beach Resort in Hollywood, Florida.

See the full agenda and reserve your seat at:
gloveru.com/leadup

In this episode, Kathy Schweitzer, CEO of Glover U, shares her proven recruiting strategies from a live presentation at the LeadUp 2025 Fall Event in Austin, Texas.

Speaking to a room full of team leaders, brokers, and brokerage owners, Kathy breaks down the exact techniques she uses to connect with top-producing real estate agents, build authentic relationships, and recruit high performers into your organization. If you're looking to scale your real estate team, attract talent, and stand out in a competitive market, this episode is packed with practical insights you can implement right away.

For more leadership-only content like this, join us at LeadUp this April 1–3 at the Diplomat Beach Resort in Hollywood Florida.

 

Register now at Gloveru.com/leadup

 

 

Most people think they have a time management problem.

In this quick clip, Jeff Glover explains why that’s usually not the real issue. Your schedule should be built around your goals and your purpose—not someone else’s routine. When you get clear on what you want and why you want it, your schedule naturally starts to align.

If you want to go deeper on leadership, growth, and building a high-performing real estate organization, join us at LeadUp, April 1–3 in Hollywood, Florida.

Learn more and reserve your seat at:
gloveru.com/leadup

Join Jeff Glover live from the 2025 Live Unreal Retreat in Traverse City, Michigan, for an in-depth interview with top-producing Realtor and Glover U Coach Justin Ford. A Detroit-based agent with 20 years in the real estate industry—and 12 years actively selling—Justin breaks down exactly how he built his production, scaled his mindset, and set himself up for his best year ever.

In 2024, Justin closed 56 units at $18M in volume. As of June 2025, he has already sold 44 units for $15M and is laser-focused on hitting his goal of 100 units and $35M by year’s end. In this episode, Justin reveals the strategies, habits, and systems that are helping him outperform his previous years and what he’s doing differently to win in today’s shifting market.

You’ll hear Justin share:

• How he got started working with Jeff Glover and the turning point that changed his business trajectory

• Why 2025 is on track to be his best volume year yet—and the exact plan he’s executing to make it happen

• His daily routine for listing more expireds, generating consistent leads, and maintaining high accountability

• A breakdown of his typical day, from morning mindset to lead gen to follow-up

• Why Glover U’s Prospecting Bootcamp can transform any agent’s production

• The #1 thing holding most agents back from achieving their goals—and how to overcome it

Whether you're a brand-new Realtor or a seasoned agent looking to scale, this conversation is packed with high-level real estate insights, practical scripts, and real-world performance strategies you can implement immediately.

 

 

In this episode of the Live Unreal Podcast, Jeff Glover sits down with Cleveland, Ohio Realtor® Kelsey Wozniak at the 2025 Live Unreal Retreat in Traverse City. With over a decade in real estate, Kelsey has built a thriving business defined by focus, systems, and resilience.

In 2024, Kelsey sold 42 homes for $12.8 million in volume, and by mid-2025, she had already closed 24 units for $7.7 million, on track to hit her ambitious goal of 65 units and $20 million for the year.

In this interview, Kelsey opens up about:

• 🔥 Overcoming burnout and rebuilding her mindset for long-term success

• 🧠 What it really means to go all in on the P.L.A.C.S. Method and how she applies it daily

• 🏡 Her open house strategy that consistently generates listings and buyer leads

• 💪 The biggest shift that leveled up her production—leveraging a showing agent

• 🚀 How Glover U coaching helped her scale her business while regaining balance

If you’re a real estate agent looking to reignite your passion, master the fundamentals, and implement proven systems to grow, this episode is a must-listen.

Listen now to learn how Kelsey transformed her business and what it truly takes to go “all in” on your goals.